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Best Practices for Key Account Management

ENDED
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On-Site / Training
Ended last Feb 24, 2023
USD  950.00

Details

Business is evolving rapidly, buyers are getting more sophisticated and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern key account managers who wishes to maximise revenues and profits. Customers are important, but they are not equally important. Customers have a dizzying array of different needs and are often faced with an overwhelming choice of similar suppliers. Conversely, organizations have very finite resources with which to serve and service these customers. Finding the correct strategy for each and aligning strategy, tactics and resources accordingly is at the heart of this course. A robust, proven and qualitative approach to classifying customers and then developing appropriate strategies for each can be a game changer in many organizations. This training course will develop essential key account management skills, learning how to effectively manage your most valuable existing accounts, leading to improved customer satisfaction and increased customer loyalty. This highly engaging and practical training course will prepare all participants to manage key accounts effectively. Developments in technology, shifting markets and increasing pressure on costs are changing the way organizations buy.

Learning outcomes

By the end of this course the participants will be able to:

•    Make use of proven strategies and tools to achieve market excellence

•    Implement the total process of key account management

•    Classify all customers according to a proven, qualitative approach and develop strategies and tactics appropriate to all

•    Focus resources, time and attention effectively in the development of key accounts

•    Demonstrate ability and confidence in managing key accounts

•    Demonstrate how to develop an account pipeline for future growth

•    Communicate more effectively with key customers

•    Develop long-term mutually beneficial relationships

 

Schedules

No. of Days: 5
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VITAL EXTRA LEARNING AND CONSULTANCY is a registered consultancy firm with its Head Office in Abuja, Nigeria. It is one of the emerging providers of competency development and learning solutions for career advancement for professionals. We provide strategic consulting services for both professionals and corporate organizations.  We design and offer trainings and consultancy services to both public and private sectors, including non-profit organizations.

Our brand, VEL® an abbreviation for “Vital Extra Learning” has also extended its services to other countries in Africa, particularly in Kenya, Rwanda and South Africa. We are also working to expand our operations in other parts of the world through collaborations and partnerships with other training and consulting firms in the United Kingdom (UK), United States (US), Germany, and the United Arab Emirates (UAE).

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