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Introduction to Corporate Communications

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In-Person / Workshop
Ended last Mar 15, 2016
USD  660.00 (VAT inclusive)


With the globalization, people need to explore different ways of communicating with their target audiences. You need to be more mindful of how you package and communicate your organization’s policies and programmes to the public to gain their understanding and acceptance. Internal audiences are just as important. To achieve your organization’s mission, vision and corporate objectives, you must also communicate effectively with your internal audiences.

This foundation course aims to provide a better overview of the corporate communication processes and functions today. It also maps out a long-term training strategy aimed at professionalizing and building your capacity in corporate communication in the Public Service.

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  • Why corporate communications in the Public Service is important
  • Who are the government’s publics
  • Critical elements of corporate communications
  • Roles and responsibilities of Corporate Communications Officers
  • Understanding media relations
  • Drafting news releases
  • Doing news conferences
  • Dealing with TV interviews
  • Replying to complaints or other letters in newspapers
  • Working with advertising agencies and PR companies
  • Understanding internal communication
  • Dealing with crisis communication
  • Tips on drafting speeches in the new environment
  • Ideas on planning a campaign
  • Skills for corporate communications and how to develop them


IRES Instructors
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Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors. 

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...
Indepth Research Services
P.O. BOX 104289-00101, Nairobi, NAIROBI, Kenya 00101
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