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Advocacy and Lobbying Skills

ENDED
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On-Site / Workshop
Ended last Jul 01, 2016
USD  1,100.00

Details

The training course suggests a framework for identifying policy goals, creating a plan of action, and effectively building your case for change. We have presented these concepts to you in a certain sequence. However, you may want to think of these ideas as building blocks that can be used as you find you need them. Advocacy rarely unfolds the same way twice and there is an element of unpre­dictability to advocacy that makes it both a challenging and an exciting approach to solving problems.

Outline

Module One: Understanding Advocacy and Lobbying

  • Defining advocacy and Lobbying
  • Benefits of advocacy and Lobbying
  • Building foundations for advocacy and Lobbying

Module Two:

Planning an Advocacy and Lobbying Campaign

  • Advocacy and Lobbying Campaign
  • Advocacy cycle
  • Advocacy Campaign Planning
  • Advocacy Action Plan

Module Three:

Advocacy Message Writing

  • Identify purpose
  • Identify readership/audiences 
  • Analyze the policy environment

Module Four

Outlining an advocacy and lobbying strategy 

  • Select a message
  • Select target audiences
  • Structure the message

Module Five

Finalizing an advocacy strategy 

  • Select roles
  • Identify key messages
  • Define advocacy activities

Speaker/s

IRES Trainers
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Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors. 

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...
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