Digital/Social Media Skills
Details
INTRODUCTION
Digital technology has revolutionized the way in which people communicate and share information – at local, national and international levels. Organizations, including government, need to understand these changes so that they can operate effectively in a
dynamic media environment.
Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and
some kind of social interaction. They can use a variety of different formats, for example text, pictures, video and audio.
COURSE OBJECTIVES
At the end of this course the participants will be able to:
- Increase organizations access to audiences and improve the accessibility of organization communication;
- Enable organizations to be more active in its relationships with clients, partners and stakeholders;
- Offer greater scope to adjust or refocus communications quickly, where necessary;
- Improve the long-term cost effectiveness of communication;
- Benefit from the credibility of non-government channels;
- Increase the speed of public feedback and input;
- Reach specific audiences on specific issues; and
- Reduce organization dependence on traditional media channels and counter inaccurate press coverage.
DURATION
5 Days
WHO SHOULD ATTEND
Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.
COURSE CONTENT
- Discussing the digital/social media options and strategies
- Introduction to Face-book pages: best practices for organizations
- Introduction to Twitter Profiles - Twitter Best Practices for organizations
- Sharing photos and Videos online – options on mobile and social media
- Blogging – how to participate in forums and blogs and how to form partnerships with social media organizations;
- Mobile Web/and marketing
- Networking: Options for knowledge and information Sharing
- Effective use of digital media for campaigns
GENERAL NOTES
- This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
- Training manuals and additional reference materials are provided to the participants.
- Upon successful completion of this course, participants will be issued with a certificate.
- We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]
- The training will be conducted at DATA-AFRIQUE TRAINING CENTRE, NAIROBI KENYA.
- The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.
- Payment should be sent to our bank account before start of training and proof of payment sent to: [email protected]
Register online: https://bit.ly/329XICQ
Data-Afrique has collaborated with Government ministries, agencies and departments, UN agencies, Non-Governmental Organizations, from Europe, Africa, Asia, Middle-East and the Caribbean.
We have also worked with academic institutions, international research organizations, financial institutions and private companies from across the globe. By nurturing a culture of collaboration, we attract the highest calibre of people who have the ability and desire to influence and shape the future.