Writing Press Release
Details
INTRODUCTION
With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended
message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.
COURSE OBJECTIVES
Recognize the attributes of a good press release.
Apply and use catchy headlines.
Use simple and concise language to draft press releases that grab the media’s attention and clearly communicate the key messages.
COURSE OVERVIEW
Understanding the needs of the news media.
Examining recent government press releases.
Drafting a press release.
Deciding the main message.
Using simple language.
Writing headlines and sub-heads.
Presenting facts and figures.
Using the fact sheet
FOR WHOM THE COURSE IS RELEVANT
This course is relevant to all first-line managers or equivalents that are responsible for drafting press releases in the course of your work.
DURATION
2 Day
TAILOR-MADE
This scheduled course can also be tailored to your organization. To find out how our tailor-made training can help your organization, Get in touch on:
Schedules
| Mon, Tue | 08:00 AM — 05:00 PM |
| Weekdays | 08:00 AM — 05:00 PM |
| Weekdays | 08:00 AM — 05:00 PM |
| No. of Days: | 2 |
IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.
IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.
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