Training Course on Digital Marketing
Details
Training Course on Digital Marketing
Introduction
This Professional course in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. This coursecovers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis. From these, you’ll learn everything you need to excel at your digital marketing career.
Who Should Attend?
Marketing professionals, business owners, career changers and anyone who wants to gain digital marketing skills in the shortest time possible.
Duration
5 days
Course Objectives
Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.
Course Outline
Module 1-User Experience Design
How to conduct user experience research and build buyer personas
Module 2-Content Marketing
Learn how to create content that positions your brand as a thought leader
Module 3-Conversational Marketing
The process of creating content that drives engagement and virality
Module 4-Online Advertising
How to use customer behaviour and transaction data to create relevant Ads
Module 5-CRO & SEO
How to use data analytics to improve the user experience and increase conversions
Module 6-Email Marketing
How to create effective Emails and to track performance
Methodology
The trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
COURSE Training Center: Datastat Training Center, Nairobi, Kenya
CUSTOMIZED TRAINING
This training can also be customized for your institution upon request. You can have it delivered at your preferred location.
Schedules
| No. of Days: | 5 |
| Total Hours: | 50 |
| No. of Participants: | 20 |
Datastat Consultancy ltd is a capacity building institute, social research company specializing in Project management, Organizational development and Business Development. Datastat has a proven record for creating, developing, and inventing innovative and creative results tailored to unique, evolving industry-specific requirements.
More than a consulting and capacity building company, Datastat works with its clients before and long after their projects to ensure that their strategic business objectives and visions are met within our flexible and comprehensive strengths, which outlines the company’s competitive advantage.
Our principal values have positively influenced the personality of our firm, ultimately path the way we work and make decisions.
Vision
To be preferred capacity building institute research consultant and market research services.
Mission
To empower our clients with relevant knowledge and skills, an attitude with embraced relationship
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