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Effective B2B Trade Marketing Strategies

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Dear all,

RE: Effective B2B Trade Marketing Strategies

FineResults Research Services would like to invite you to high impact training on Effective B2B Trade Marketing Strategies to be held in Nairobi from 8th - 12th June 2020.

Event information

Course Name : Effective B2B Trade Marketing Strategies

Venue : FineResults Research, Nairobi, Kenya
Event Date : 8th - 12th June 2020.

Course Fee : KES 65000 or USD 800

Registration : REGISTER HERE


INTRODUCTION

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.

 

DURATION

5 Days

 

LEARNING OBJECTIVES

By the end of the training, participants will:

· Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective

· Develop better sales/marketing activities to maximise returns on investment

· Clearly define the difference between consumer needs and customer needs to heighten purchase decisions

· Develop powerful communication tools to support trade initiatives

· Achieve higher levels of customer commitment for your sales/marketing initiatives

· Develop simple yet effective processes that align your strategies to those of your target customers

 

COURSE OUTLINE

For detailed course outline, contact us through Mobile: +254732776700

or Email: [email protected]


NB: We are offering you a half day, fun and interactive team building event!

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700 / +254 759 285 295 or Email: [email protected]

PAYMENT

Payment should be transferred to FineResults Research Services Limited bank before commencement of training. Send proof of payment through the email: [email protected]

Visit our website for more details

How to participate

Individual Registration

Contact information

Email:[email protected]

TEL: +254 732 776 700 / +254 759 285 295

Website: fineresultsresearch.org/training/

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FineResults Research Services offers training solutions to individuals, communities, governments and civil society organizations, both local and international.

We also provide application-oriented and field-based consultancy services in all aspects of research and evaluations from inception to completion. This includes research designs, designing monitoring and evaluations systems, technical reviews, programme evaluations, questionnaire validation, data collection, data capture, data analysis and report writing. FineResults Research Services is a limited company incorporated under the laws of Kenya. Its head office is in Nairobi Kenya.

The organization has a wide range of experience working with both local and international organizations in both consultancies and capacity building in Africa and beyond.

Mission

A world class training and research organization for the realization of individuals, organizations and community welfare.

Vision

To provide world class training and research services that increase individuals and organizations productivity in their development role.

Our Value Statement
  • We cherish partnerships.
  • We believe that our Training and Research Solutions can re-energise organisations by creating vision, certainty and strategic intent. ...
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