Training on Integrated Digital Marketing Strategies
Details
Course title: Training on Integrated Digital Marketing Strategies
Training venue: Nairobi Kenya
Course dates:
22/08/2022 - 26/08/2022
24/10/2022 - 28/10/2022
INTRODUCTION
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. This workshop provides a fast track understanding of the digital landscape including social media marketing, search engine optimization, search marketing, online reputation management, email marketing, display advertising and media metrics and analytics. The course also addresses the issues and challenges facing marketers in adapting their organization to the new digital landscape. This is an intermediate level program presented from a marketing practitioner’s perspective – digital marketing is now easily understood.
DURATION
5 Days
LEARNING OBJECTIVES:
- Have a sound understanding of the general principles of digital advertising.
- Be conversant with relevant technologies, devices and opportunities for digital communications campaigns.
- Have increased confidence and inspiration for the development of strategic and creative digital communication campaigns.
- Understand how to integrate digital into the overall marketing mix.
- Understand the methods and metrics of analysing digital campaigns.
- Have insight into the operational and logistical challenges that face both agencies and clients in adding digital to their organisations marketing offering.
Schedules
Weekdays | 08:00 AM — 05:00 PM |
No. of Days: | 5 |
FineResults Research Services offers training solutions to individuals, communities, governments and civil society organizations, both local and international.
We also provide application-oriented and field-based consultancy services in all aspects of research and evaluations from inception to completion. This includes research designs, designing monitoring and evaluations systems, technical reviews, programme evaluations, questionnaire validation, data collection, data capture, data analysis and report writing. FineResults Research Services is a limited company incorporated under the laws of Kenya. Its head office is in Nairobi Kenya.
The organization has a wide range of experience working with both local and international organizations in both consultancies and capacity building in Africa and beyond.
MissionA world class training and research organization for the realization of individuals, organizations and community welfare.
VisionTo provide world class training and research services that increase individuals and organizations productivity in their development role.
Our Value Statement- We cherish partnerships.
- We believe that our Training and Research Solutions can re-energise organisations by creating vision, certainty and strategic intent. ...