Strategic Brand Management

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

DURATION

5 Days

WHO SHOULD ATTEND

This course is designed for anyone working in marketing, communications, public relations, social media and advertising.

Module 1: How to identify and establish brand positioning and values

Module 2: How to plan and implement brand marketing programs

Module 3: How to evaluate a brand equity management system

Module 4: How to design strategies that retain existing brand resonance

Module 5: Discover why brand identity matters, and how to organize the brand team

Module 6: How to define the brand vision and mission

Module 7: How to get to know your audience

Module 8: Master how to communicate the brand and develop a strong visual