Training on Entrepreneurship for start-up Businesses
Details
Outline
Session 1: Introduction to entrepreneurship
By the end of the session the participant should be able to:
- Understand what is entrepreneurship
- Understand the entrepreneurial mindset and word associated to entrepreneurship
- Know the characteristics of an entrepreneur and carry out self-assessment on whether they possess them
- Carry out a personal SWOT analysis to help in personal viability assessment to help them understand if they posses the character, aspirations and skills for entrepreneurship.
- Carry out business viability gained through commercial awareness to asses the customers, competitors, profitability, fundability and risks associated with the startup business
- Match personal viability with commercial viability of the business idea
Session 2: Idea generation and business models
By the end of the session the participant should be able to:
- Understand what is idea generation and what it entails
- Explain the importance of idea generation
- Discuss various idea generation techniques used
- Understand innovation
- Understand and apply various business models used by entrepreneurs to run business
– Traditional method
– Affiliate
– Freemium
– Auction
– Subscription
– Bait and hook
– Franchising
– Direct sales
Session 3: Introduction to building a successful business plan
By the end of the session the participant should be able to:
- Know how to develop a business plan for a new business idea
- Understand the various parts of a business plan
- Write up an executive summary for the business idea
- Explain the ownership and background of the key players
- Capture details on the range of products and services to be provided
Session 4: Formulation of the marketing plan for the business plan
By the end of the session the participant should be able to:
- Demonstrate knowledge based on research of the nature and location of customers
- Explain the motivation of customers to purchase the product and not the competitors
- Carry out market research using both primary and secondary sources and produce evidence of testing incase there was product testing
- Formulate a marketing strategy focusing on the classic four aspects of marketing
- Know how the sales channel is linked to the business model
- Carry out competitor analysis based on the market share and level of competitiveness.
Session 5: Operations, logistics and financing
By the end of the session the participant should be able to:
- Explain the operations and logistics in terms of human and physical resources
- Apply costs and pricing strategy justifying how much will be charged and why
- Carry out a sales forecast with details for sales, profit and explanation on how cash will be managed
- Formulate business performance measurement and capture the key performance indicators
- Understand the different types of business pitches;
– Elevator pitch
– Main business pitch
- Develop and deliver the business pitch
Special Offer
Schedules
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
Perk Group Africa is a capacity development, and consultancy center, a leading destination for organizations, groups, and individuals seeking to advance their skills in the many domains within our scope.
Our expertise includes Socio-economic Research, training, and consultancies on Spatial technologies, Climate change (Environmental Sustainability), Gender Inclusivity, Data Management and Statistics, Project Cycle Management, Enterprise Development, Governance, Organizational Development, and Personal Productivity.
PGA has a tradition of work excellence, we are privileged to have a pool of highly experienced and motivated consultants, all of whom are recognized as industry leaders in their respective fields.
Our aim is to ensure that our services contribute to the public good through sharing knowledge for the benefit of society.