Building and Growing Your E-commerce Business with Jumia

In recent years, the African E-commerce market has seen remarkable growth, with millions of consumers turning to online shopping as a convenient and accessible way to purchase goods. Jumia, as one of the pioneers and leaders in this market, provides a unique opportunity for entrepreneurs and businesses to tap into this burgeoning E-commerce ecosystem in Africa.

This course will cover various topics, from creating your Jumia seller account to mastering marketing strategies and understanding consumer behavior in the African context. You will gain knowledge and put it into practice through hands-on projects and real-world scenarios. By the end of this course, you will be well-equipped to build a thriving E-commerce business on the Jumia platform. You will have a deep understanding of the African E-commerce market, practical skills for managing your Jumia store, and the strategic insights necessary to grow and scale your business in this dynamic and promising environment.

Duration

5 days

Who Should Attend

• Entrepreneurs
• Marketing and E-commerce Professionals
• Digital Markers

Course Objectives

What You'll Learn:

• Understanding the Landscape: We will begin by providing insights into the African E-commerce landscape, exploring market opportunities, and understanding the unique challenges and trends that shape the region's digital marketplace.
• Setting Up Your Jumia Store: You will learn how to create a Jumia seller account, navigate the Jumia seller dashboard, and list your products effectively. We'll also cover pricing strategies and product categorization.
• Managing Your Jumia Business: This section focuses on the day-to-day operations of your Jumia store, including inventory management, order processing, customer communication, and addressing returns and refunds.
• Marketing and Promotion on Jumia: Discover how to create compelling product listings, utilize Jumia's advertising tools, leverage social media, and optimize your presence on Jumia's search platform.
• Scaling and Growing: As your business gains momentum, you'll explore strategies for expanding your product offerings, managing increased sales volume, tracking performance with Jumia analytics, and even considering international expansion.

Methodology

The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Venue

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

Accommodation and Airport Pickup

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Tailor-made Program

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.

Module 1: Introduction to E-commerce

• Understanding the E-commerce landscape
• Benefits and opportunities of E-commerce
• E-commerce vs. traditional retail
• E-commerce trends and future outlook

Module 2: Introduction to Jumia and African E-commerce

• Overview of Jumia and its market presence
• E-commerce opportunities and challenges
• Market trends and consumer behavior.

Module 3: Setting Up Your Jumia Store

• Creating a Jumia seller account
• Navigating the Jumia seller dashboard
• Listing products on Jumia
• Pricing, discounts, and product categorization

Module 4: Managing Your Jumia Business

• Inventory management and order processing
• Customer communication and support
• Returns and refunds on Jumia
• Ensuring product quality and compliance with Jumia standards

Module 5: Marketing and Promotion on Jumia

• Creating effective product listings
• Jumia advertising and sponsored products
• Leveraging social media and external marketing channels
• Understanding Jumia's search algorithm

Module 6: Scaling and Growing Your Jumia Business

• Expanding product offerings and categories
• Managing increased sales volume
• Jumia analytics and key performance indicators (KPIs)
• International expansion and cross-border selling
• Managing customer reviews and ratings on Jumia

Module 7: Marketing Strategies for Your Jumia Business

• E-commerce marketing fundamentals
• Social media marketing for E-commerce
• Email marketing campaigns
• Search engine optimization (SEO) for E-commerce

Module 8: Customer Acquisition and Retention Your Jumia Business

• Attracting and converting customers
• Building customer loyalty and trust
• Retargeting and remarketing strategies
• Customer feedback and improvement

Module 9: Payment and Legal Requirement

• Jumia's payment and shipping solutions
• Legal and regulatory considerations
• Handling taxation and financial management