Sales and Marketing Management Training Course
Details
Do you see your business revenue staggering because the sales and marketing departments exist in silos? Do you want to see a substantial improvement in the revenue and performance metrics of these departments?
The misalignment in the sales and marketing department is a common phenomenon around the globe. This is the trend despite the fact that the goals of both the departments are the same- to secure business and support the company’s growth. What is Sales and Marketing Management?
While marketing is a holistic process designed to enhance awareness of the brand or products or services to the target market and customers; Sales is a short-term process where the salesperson is in direct contact with prospective customer or end-user. There is a need for these two functions to unite so that there is no missed opportunity, and they empower each other.
This course offered by Trainingcred will focus on the need to align the functions of sales and marketing so that there are no missed opportunities and oversight that might impact the bottom line. This will help the companies not only acquire but also retain and grow the business with the stakeholders in an effective manner.
This certificate course must be attended by
- Entrepreneurs
- C – Level Executives
- Marketing Director
- Sales Director
- GM/AGM/HOD-Sales
- GM/AGM/HOD-Marketing
- Sales Professionals
- Marketing Professionals
- Support Staff associated with these two functions
- Anyone who would like to make career in Sales and Marketing
The benefits that the organisation will get from this Certificate in Sales and Marketing Management Training Course are:
- Align the motivation of the individuals in the teams with the goals of the company
- Build teams in sales and marketing which are self-directed and empowered
- Equip your teams with the right tools required for alignment and success
- Increase in ROI
- Increase Customer Retention
- Increased employee engagement
- Working collaboratively on the achievement of common goals
- Better management of conflicts
- Increase in retention rate
- Better work culture
The personal benefits that you will get from this Sales and Marketing Management Training program are:
- Opportunity to explore the perceived limitations of self
- Build new, consistent and sustainable habits for better results
- Lead by example
- Learn from each other
- Become an expert from both marketing and sales perspective
- Understanding of the other’s point of view
- Enhance collaboration
- Increase productivity
- Better Time management
- Reduced Attrition
This Sales and Marketing Management Training Course will meet the following objectives:
- Create alignment in Sales and Marketing functions – nationally and internationally
- Get the members of these departments to connect emotionally with each other
- Ensure process alignments to avoid any duplicity of effort
- Generate a feedback loop for clarity amongst the teams
To maximise the growth opportunities for your business, this program offered by Trainingcred will help in the acquisition of skills to overcome challenges of the real business world, question presumptions and think of the newer ways of doing business.
It will rely on interactive presentation and other classroom activities by an expert from the same field. Case studies, Roleplays, and group discussions will be used to lead the participants to work towards a mindset of growth and accomplishing the objectives together.
Outline
Session 1: Understanding the Sales and Marketing Landscape
- Evolution of Sales and Marketing
- Role of Digital Media and Technology
Session 2: Fundamentals of Sales Management
- Key Sales Concepts and Terminologies
- The Sales Process: From Lead Generation to Closing
Session 3: Marketing Management Basics
- Principles of Marketing
- Market Research and Consumer Behavior
Session 4: Aligning Sales and Marketing Strategies
- Creating Synergy Between Sales and Marketing Teams
- Case Studies and Interactive Discussions
Session 1: Building a Successful Sales Plan
- Setting Sales Goals and Objectives
- Sales Forecasting and Budgeting
Session 2: Customer Relationship Management (CRM)
- Implementing CRM Systems
- Strategies for Customer Retention and Loyalty
Session 3: Sales Techniques and Negotiation Skills
- Advanced Selling Techniques
- Effective Negotiation Strategies in Sales
Session 4: Role Play and Simulations
- Practical Sales Scenarios
- Feedback and Analysis
Session 1: Developing a Marketing Plan
- Components of a Comprehensive Marketing Plan
- Brand Management and Positioning Strategies
Session 2: Digital Marketing and Social Media
- Leveraging Digital Platforms for Marketing
- Social Media Strategies and Content Marketing
Session 3: Understanding Consumer Behavior
- Analyzing Buying Patterns and Decision Processes
- Segmenting, Targeting, and Positioning
Session 4: Workshop
- Developing a Mini-Marketing Campaign
- Group Discussions and Feedback
Session 1: Integrated Marketing Communications (IMC)
- Principles of IMC
- Case Studies of Successful IMC Campaigns
Session 2: Sales and Marketing Analytics
- Using Data for Decision Making
- Introduction to Key Analytical Tools
Session 3: Managing Sales and Marketing Teams
- Leadership in Sales and Marketing
- Motivating and Training Sales and Marketing Personnel
Session 4: Group Activity
- Collaborative Project on Sales and Marketing Integration
- Presentations and Constructive Feedback
Session 1: Global Sales and Marketing Strategies
- Understanding Global Markets
- Cross-Cultural Sales and Marketing Approaches
Session 2: Ethical Sales and Marketing
- Ethical Considerations and Compliance
- Corporate Social Responsibility
Session 3: Emerging Trends and Future Outlook
- Innovations in Sales and Marketing
- Preparing for the Future of Sales and Marketing
Session 4: Course Wrap-up and Evaluation
- Summary of Key Learnings
- Participant Feedback and Course Evaluation
Schedules
Trainingcred has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars.
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