Markets are important for rural transformation and poverty alleviation. They provide the direct means through which the poor participate in an economic activity as producers (farmers, business groups); as employees (providers of labor); and as consumers (of goods and services).

Working with smallholder farmers to design and set up new income-generating enterprise opportunities, on the other hand, is complex. It requires taking time and dedication to ensure success. This training programme aims at building the agro-enterprise capacity of rural development practitioners to enable them to facilitate the market integration of the most vulnerable beneficiaries. The participants will be guided through participatory processes for identifying market opportunities and developing viable agro-enterprises that are sustainable and which are geared towards improving the incomes of rural farmers, processors, and traders.

DURATION

5 days

WHO SHOULD ATTEND?

This course is intended for various actors in the Agriculture Extension (Agricultural extension officers, senior agricultural officials and policymakers) working with communities, in governments, funding agencies, Research organizations and non-government organizations among others for Agriculture support activities and other Development programmes.

LEARNING OBJECTIVES

Upon completion of the course, participants will:

Help farmers engage with markets.
Apply skills in participatory methods for farmers in Market analysis and decision making.
Guide in market identification and selection of attractive enterprise options, based on information gathered from the market and market chain.
Build agro-enterprise skills within the community so that groups can continue to effectively engage with the marketplace in the future.
Able to identify what the spirit of entrepreneurship is, who has it, how to identify it and how to harness this spirit to promote sound business development.
Understand the tools for business planning.
Able to identify tools for working with a community.

TOPICS TO BE COVERED

Basic concepts in agro-entrepreneurship
Overview of the participatory agro-enterprise development approach
Developing an enterprise or intervention action plan
Project site selection and evaluation
The basics of marketing
Market chain analysis
Market opportunity identification
Market research
Collective marketing
Product screening and market opportunity identification
Tools for working with a community
Management and partner selection
Institutional preparation and planning
Evaluating progress and scaling up
Action planning for knowledge & skills application
Application of data analysis in marketing
Introduction GIS and RS for marketing
ICT role in agro-based marketing

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Frequently Asked Questions (FAQs)

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View Agriculture, Food Security and Rural Livelihoods Development Institute Course Catalogue

For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814, +254 731240802, +254 735331020.

Email [email protected]

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer. Email: [email protected] Mob: +254 715 077 817 Tel: 020 211 3814

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B. 9th April 2018. Send proof of payment to [email protected]

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Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...

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Agriculture Entrepreneurship Marketing & Advertising