Training Course on strategic Development Communications

Training Course on strategic Development Communications

Introduction

 Strategic Development Communications training is a mixture of skills workshops and lecture formats that are aimed at equipping one with crucial theory and practical skills. Participants work with top experts from the field while studying a host of communication building blocks. These range from planning and executing Results Based Communication Strategies to daily aligning their work with organizational goals. Furthermore, they develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. To enrich the program, facilitators and practitioners have an international mix. The skills workshop will equip the Learners with practical training that is essential in the development of communication tools and techniques.

 Duration

The training will take 5 days.

Targeted Audience

Communication and PR Executives and Managers (and others responsible for strategic communication) in Private Companies, Non-Profit Organizations including: Government, Non-Profit Organizations (NGOs), Civil Society Organizations (CSO), Training Institutions, Research Institutions, Faith Based Organizations, Donor organizations, among others.

Course Objectives

The aim of the course is to make the experts:

·         To be thought leaders in the communication field;

·         Lead and Manage Communication Units;

·          Remain strategic within the organisation by always aligning communication to the overall organisational goals and objectives;

·          Plan, Execute and Evaluate a Comprehensive Communications Strategy with the bottom-line in mind;

·         Pick and Plan for Corporate Communication Campaigns, Policy Advocacy or Behaviour Change. Some campaign strategies to select from will include: Public Relations; Community Mobilization; Fundraising; Media Advocacy; Behaviour Change Communication (BCC);

·          Information Education and Communication (IEC) and options for strengthening internal communication, among others;

·          Incorporate Results Based Management to the Communication Strategy;

·          Refine their Organizational Branding so that they differentiate their group from the masses as they reach out to donors and other target audiences;

·          Deal with opposition and develop tactics for handling negative publicity;

·          Get internal “buy –in” within the board while strengthening internal communication. Ensure key messages are consistently echoed throughout the organization;

·          Make informed choices about communication resources.

 Methodology

The methods for training will entail the use of guided sessions by the instructor, presentations and tutorial sessions and practical skills workshops. 

COURSE Training Center: Datastat Training Center, Nairobi, Kenya

Start Date: 02/10/2020

End Date: 02/14/2020

Fee: Ksh 80000, $900

CUSTOMIZED TRAINING

This training can also be customized for your institution upon request. You can have it delivered at your preferred location.

HOW TO REGISTER ONLINE

To register online to book your spot, click on the link below:

https://datastatresearch.org/courses/course-details.php?title=Training%20Course%20on%20strategic%20Development%20Communications&id=257&category=Development

For further inquiries, please contact us on:

TELEPHONE: +254724527104

EMAIL: [email protected]

WEBSITE: www.datastatresearch.org