Social Media Strategy for Communication and PR
Details
After this course, you will be able to:
- Apply the principles and mechanisms of online PR and communications to create an online communication strategy for your organisation
- Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform
- Create and manage a YouTube channel as a hub for video blogging, podcasting and multimedia outreach
- Optimise your online output for discovery in Google searches using the science of Search Engine Optimisation (SEO)
- Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication
Outline
- New social media channels
- Social media integration: aligning online and offline strategies
- Content creation for social media
- Managing social media teams
- Community engagement in social media
- Event management in social media
- Tracking return on investment in social media
- Principles of writing for the Web
- Writing website content
- Writing for blogs and social networks
- Micro-writing: Twitter, Status, SMS and the mobile Web
- Video planning
- Getting the best out of people on camera
- Practical video production workshop
- Video editing and post-production
- Online video sharing
Speaker/s
Special Offer
Schedules
Tue, Wed, Thu, Fri | 09:00 AM — 04:00 PM |
Tue, Fri | 09:00 AM — 04:00 PM |
Tue, Wed, Thu, Fri | 09:00 AM — 04:00 PM |
No. of Days: | 4 |
Alpha Partners is a reputable firm of Training and Management Consultants with many years of corporate training experience in Finance, Accounting, Auditing, Banking, Management, Information Technology, Oil and Gas Sector, Security, Engineering, Public Relations, Secretarial Studies, Leadership, Marketing and other fields of human endeavour.
We are one of the leading players in the profession. Our firm, a multi-disciplinary one with highly talented, experienced and dedicated partners and staff who have experiences in different facets of working life was established in 1996 and has branches in Lagos, Enugu and Awka.
We offer a wide range of professional services, which covers audits, accounting, finance, taxation, ICT, security, engineering, insurance, human resources management, secretarial and consultancy services in all ramifications.
Our numerous clients attest to the high quality services we offer which contribute in no small measure in ensuring sound and efficient management of their resources.