Digital Marketing And Brand Online Visibility

INTRODUCTION

With the world becoming more technologically advanced, more and more companies and individuals are now investing in acquiring critical knowledge in digital marketing. Companies are outsourcing for Digital Marketing Consultants who can drive their business agenda through online platforms in order to increase brand visibility and profits. Due to the evident gap in competent digital marketers, a career in this field will give you competitive advantage because of the value employers place on your skills. This is a course is specifically designed to equip you with the digital marketing skills, tools and techniques to help you build a strong brand. During this course, you will be exposed to areas such as social media content planning and execution, Search Engine Optimization (SEO), email marketing tools, data analysis among others.

COURSE OUTLINE

Module 1:            

Introduction into Digital Marketing

·        An overview into the concepts of digital marketing and how it works.

·        The evolution of digital marketing,

Search Engine Optimization (SEO)

• Most searched items
• Google trends
• Keyword planner
• Writing SEO page titles for website ranking
• Writing META description
• How to optimize content
• How to avoid keyword staffing
• Backlinks, correcting bad links
• Video embedding
• SEO tools and tips among others.

Module 2:            

Search Engine Marketing; Google ads

How to use google in your online advertising campaign.

• How to set up google adwords campaigns
• Using the right keywords on ads
• Creating effective ads through target advertising
• How to optimize your website landing pages
• Organizing and setting up ad groups
• You tube video ads campaigns
• Options for matching keywords among others

Module 3:            

Social media targeting and advertising; Facebook, Linked In, Twitter

Designing a useful social media strategy through:

• Outlining your goal and objectives
• Identifying and segmenting your target audience and behavioral tendencies
• Google alerts by monitoring audience and industry trends
• Use of hashtags and tweet decks
• How to set up business pages on Facebook, Linked In, Twitter
• Page promotion and boosting
• Effective use of ads manager
• Content marketing on social media platforms
• Lead generation
• Basics of blogging
• Social media update tips
• Frequency of posting
• Identifying the appropriate social media influencers
• Use of optimal scheduling tools
• Measuring success; conversation rate, shares, likes, comments, viral videos etc.
• Email tracking and website visits through Google analytics
• Use of URL builders

Module 4:            

Google analytics; how to track your performance

• Get acquainted with Google analytics and how it works
• Understanding how to use the dashboard
• Analyzing the google reports and take necessary steps
• Tracking the performance of Google ads campaigns
• Tracking performance based on SEO’s
• Tracking ongoing marketing campaigns
• Measuring conversation rates and ROI

Module 5:            

Video marketing; You-tube

• Google keyword planner by using long tail keywords
• Using attention grabbing thumbnails
• Main keywords use in the description box to climb up on search results
• Use of relevant keywords in headlines
• Call to action; redirecting users to the website, product or service