Digital Marketing (Email & Social Media) And Brand Online Visibility Course

This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

The course covers digital strategy, how to optimize and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

• Internet history and statistics
• Importance of social media in today’s business/corporate and humanitarian environment
• e-Marketing definitions and terms
• e-Marketing Business models
• e-Marketing Intelligence
• Social media presence and marketing
• Social media marketing ROI (Return On Investment)
• Brand building
• E-mail techniques and strategies
• E-Mail problems and challenges
• Writing styles for e-mail
• Ethics in e-mail marketing
• Mailing list criteria for e-mail marketing
• Integration of online and conventional marketing
• Permission marketing models
• E-Commerce promotion tactics
• E-Commerce strengths and weaknesses
• Online publicity
• Developing effective marketing databases
• Blogs and micro blogs
• Target marketing
• Effective search engine optimization
• Metrics for eMarketing
• Google and social media analytics for business decisions