This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

DURATION

5 days.

WHO SHOULD ATTEND

Whether you’re an online brand ambassador, in charge of an organization’s online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

COURSE OBJECTIVES

Upon completion of this training course, participants should be able to:

Attract traffic to your website/online content and increase on sales/awareness.
Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.
Get more value from your online campaigns.
Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
Explain how to develop effective online marketing strategies for various types of industries and businesses.
Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.

TOPICS TO BE COVERED

Internet history and statistics
Importance of social media in today’s business/corporate and humanitarian environment
e-Marketing definitions and terms
e-Marketing Business models
e-Marketing Intelligence
Social media presence and marketing
Social media marketing ROI (Return On Investment)
Brand building
E-mail techniques and strategies
E-Mail problems and challenges
Writing styles for e-mail
Ethics in e-mail marketing
Online publicity
Developing effective marketing databases
Blogs and micro blogs
Target marketing
Effective search engine optimization
Metrics for eMarketing
Google and social media analytics for business decisions

Visit our website for more details.

How to participate

Tailor make your course.
Register as an individual.
Register as a group.
Become one of our partners.
Purchase software’s
Frequently Asked Questions (FAQ’s)

View related courses

ICT for Monitoring & Evaluation (M&E) Course
Microsoft Excel Data Analysis and Business Modeling Course
Advanced Microsoft Excel Course
Implementation of ICT in Education with Moodle Course
Using Joomla Content Management system (CMS) to Develop Custom and Dynamic Websites Course

The most popular courses

Training Course on Agriculture Best Extension Practices
Installation, Use and Management of OPENHDS and ODK Course
Advanced Training on Data Management & Analyses for Surveys using Stata Course
Result Based Monitoring and Evaluation Course
Trauma Support and Counselling Course
GIS Analysis for Health Sector Programmes Course
Strategic Financial Management Course

View course catalogue in ICT4D and Mobile Technologies Institute

For further inquiries, please contact us on Tel: +254 715 077 817, +254 731240802

Email [email protected]

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: [email protected].

Mob: +254 715 077 817

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 23rd April 2018.

Send proof of payment to [email protected]

Reviews

Be the first to write a review about this course.

Write a Review

Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...

View Complete Profile

Educational Technology Database & Information Systems Basic Computer Skills