Google Analytics for Beginners
Details
This course will enable participants learn how to create an account, implement tracking code, and set up data filters. They will learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together.
Duration
5 days.
Who Should Attend
- Anyone who has interest in learning Google Analytics.
COURSE OBJECTIVES
Learning objectives
At the end of the course training, participants should be able to;
- Create an account, implement tracking code and setting up data filters
- Implement and integrate tracking code to the website
- Navigate the google analytics interface reports and dashboard set-ups.
- Understand how to analyse basic audience, acquisition and reports
Methodology
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
Accreditation
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
Accomodation and Airport Pickup
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
TAILOR- MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.
Outline
Module 1:Introduction to google analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
Module 2: The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
Module 3: Basic Reports
- Audience reports
- Acquisition reports
- Behavior reports
Module 4: Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
- Course review
Schedules
| Weekdays | 08:00 AM — 05:00 PM |
| Weekdays | 08:00 AM — 05:00 PM |
| No. of Days: | 5 |
| Total Hours: | 40 |
IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.
IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.
Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...
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