This course emphasizes how to locate actionable information, teaching you how to generate reports that meet the needs of your business or organization. This Google Analytics course includes hands-on exercises and live hands-on use of your Google Analytics account. If you do not yet have a Google Analytics account, you'll learn how to set up a new account and be provided with a fully functioning demonstration account for the class. The emphasis is on learning practical skills, allowing you to get up-and-running quickly and understanding the Google Analytics tools by using them.

DURATION

3 days.

WHO SHOULD ATTEND

The course is crucial for marketing professionals, sales professionals, and business managers, web designers and web developers who need to understand how to use Google Analytics tools to gather and act on information about web visitors, content, and digital marketing activities.

COURSE OBJECTIVES

Understand web analytic essentials.
Learn how you to use web analytics data to gain actionable information.
Discover Google Analytics key features.
Learn to create Google Analytics profiles.
Find out how to generate Google Analytics reports.
Learn to understand and analyze Google Analytics reports and data.
Discover best practices for using Google Analytics based upon your line of business.
Learn to create goals in Google Analytics

TOPICS TO BE COVERED

Google Analytics overview.
Web analytics essentials.
Using web analytics data to gain actionable information.
Various methods and processes based upon your line of business.
Basics of Google Analytics tools and functionality.
Google Analytics key features.
Creating a Google Analytics account.
Creating Google Analytics profiles.
Editing Google Analytics profiles.
Generating Google Analytics reports.
Creating custom Google Analytics reports.
Understanding and analyzing Google Analytics reports and data.
Filtering data using Google Analytics.
Best practices for using Google Analytics based upon your line of business.
Creating goals in Google Analytics.
Integrating Google Analytics with other Google tools for managing your website data.

Visit our website for more details.

How to participate

View course catalogue in Marketing & Sales Management

For further inquiries, please contact us on Tel: +254 715 077 817, +254 731240802

Email [email protected]

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: [email protected].

Mob: +254 715 077 817

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 17th September 2018.

Send proof of payment to [email protected]

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Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...

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