Training Course on Digital Marketing

Training Course on Digital Marketing in Nairobi and Mombasa; Kenya

This Professional course in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis. From these, you’ll learn everything you need to excel at your digital marketing career.

Who Should Attend?

Marketing professionals, business owners, career changers and anyone who wants to gain digital marketing skills in the shortest time possible.

Duration

5 days

Course Objectives

Getting a higher return on investment is the greatest concern for every digital marketer. Knowing where to allocate your marketing budget is the key to any enterprise.

Course Outline

Module 1-Introduction

i. Introduction to the Course and Work plan

ii. Introduction of the digital marketing

iii. Digital vs. Real Marketing

iv. Digital Marketing Channels

v. Creating initial digital marketing plan

vi. Content management

vii. SWOT analysis

viii. Target group analysis

ix. EXERCISE: Define a target group (working in groups)

Module 2-Online Advertising

i. Google AdWords- creating accounts

ii. Google AdWords- types

iii. Exercise: Google AdWords (working in groups)

iv. Introduction to CRM

v. CRM platform

vi. CRM models

vii. Exercise: CRM strategy (working in groups)

Module 3-Conversational Marketing

i. Introduction to Web analytics

ii. Web analytics – levels

Module 4-CRO & SEO

i. SEO Optimization

ii. Writing the SEO content

iii. Exercise: Writing the SEO content (working in groups)

Module 5-Email Marketing

i. E-mail marketing plan

ii. E-mail marketing campaign analysis

iii. Keeping up with conversions

Module 6- Social Media Marketing

i. Introduction of Social Media Marketing

ii. Exercise: Social Media Marketing plan (working in groups)

iii. Creating a Facebook page

iv. Visual identity of a Facebook page

v. Types of publications

vi. Exercise: Making a Facebook page (working in groups)

vii. Business opportunities and Instagram options

viii. Optimization of Instagram profiles

ix. Integrating Instagram with a Web Site and other social networks

x. Keeping up with posts

xi. Business tools on LinkedIn

xii. Creating campaigns on LinkedIn

xiii. Analyzing visitation on LinkedIn

xiv. Creating business accounts on YouTube

xv. YouTube Advertising

xvi. YouTube Analytics

xvii. Facebook Ads

xviii. Creating Facebook Ads

xix. Ads Visibility

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.