With its wide reach, press releases are one of the most effective and efficient ways for you to disseminate important information and communicate with your organization’s various stakeholders. A well-crafted press release must not only communicate its intended message but must also increase the likelihood of it being picked up and reported by the media. Only then will your intended message reach your target audience. You will learn to hone your press release writing skills to achieve these goals.

DURATION

1 day.

WHO SHOULD ATTEND

This course is relevant to all first line managers or equivalents that are responsible in drafting press releases in the course of your work.

COURSE OBJECTIVES

By the end of this course, you will be able to:

Recognize the attributes of a good press release.
Apply and use catchy headlines
Use simple and concise language to draft press releases that grab the media’s attention and clearly communicate the key messages.

MODULES TO BE COVERED/TOPICS

Attributes of a good press release

Understanding the needs of the news media
Examining recent government press releases
Drafting a press release
Deciding the main message
Using simple language
Writing headlines and sub-heads
Presenting facts and figures
Using the fact sheet

Visit our website for more details.

Tailor-Made Training

This training can also be customized for your institution upon request to a minimum of 4 participants. You can have it delivered in our training centre or at a convenient location.

How to participate.

Tailor makes your course.

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Purchase software.

Frequently asked Questions (FAQ’s)

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For further inquiries, please contact us on Tel: +254 715 077 817, +254 (020) 211 3814, +254 731240802, +254 735331020.

Email [email protected]

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Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...

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Leadership & Management