Effective Business Writing

It only takes a few words to make a strong impression, both good and bad.  That is why good business writing is a critical competency all employees must have.  Well-written letters, emails, reports, memos and proposals reflect the image of the organization and the professional composing them.  

Quality proposals close the deal.  Clear emails, letters, reports, and memos ensure smooth coordination with internal and external clients.  They are just as important in today’s digital age.  In fact, studies even show that good written communication is one of the skills that helps individuals get promoted. 

The challenge: many professionals find business writing a challenge.  How do professionals respond faster to a deluge of emails while maintaining quality?  How do people create proposals that produce results, while avoiding errors that cause misunderstandings?  How should professionals write that difficult message? The reality: as much as 67% of professionals lose precious time to compose that “perfect” letter.  These delays are an extra cost to the company and could have been designated to more important tasks.

Take the practical approach to business writing.  Know and apply the Five C’s of good writing from Guthrie-Jensen’s Business Communication Experts.  With our Effective Business Writing Seminar, you and your colleagues will be able to

• Reduce writing time by at least 30%.
•  Start each letter, memo, and correspondence the right way all the time (no more false starts!).
•  Spot and correct common errors in grammar and usage.
•  Cut information overload in correspondences.
•  Prevent misunderstanding by organizing thoughts logically.
•  Write tactful, empathetic, and courteous messages.
•  Win approval by writing persuasive messages.
•  Project a professional image by writing conversational yet business-like e-mails.