TRAINING COURSE ON DIGITAL/SOCIAL MEDIA SKILLS
Details
Start Date: 21/02/2022 End Date: 25/02/2022 for 5 days
Organizer: DATA-AFRIQUE CONSULTANCY
Course fee: USD 1,000
INTRODUCTION
Digital technology has revolutionized the way in which people communicate and share information – at local, national and international levels. Organizations, including government, need to understand these changes so that they can operate effectively in a
dynamic media environment.
Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and
some kind of social interaction. They can use a variety of different formats, for example text, pictures, video and audio.
COURSE OBJECTIVES
At the end of this course the participants will be able to:
- Increase organizations access to audiences and improve the accessibility of organization communication;
- Enable organizations to be more active in its relationships with clients, partners and stakeholders;
- Offer greater scope to adjust or refocus communications quickly, where necessary;
- Improve the long-term cost effectiveness of communication;
- Benefit from the credibility of non-government channels;
- Increase the speed of public feedback and input;
- Reach specific audiences on specific issues; and
- Reduce organization dependence on traditional media channels and counter inaccurate press coverage.
DURATION
5 Days
WHO SHOULD ATTEND
Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.
COURSE CONTENT
- Discussing the digital/social media options and strategies
- Introduction to Face-book pages: best practices for organizations
- Introduction to Twitter Profiles - Twitter Best Practices for organizations
- Sharing photos and Videos online – options on mobile and social media
- Blogging – how to participate in forums and blogs and how to form partnerships with social media organizations;
- Mobile Web/and marketing
- Networking: Options for knowledge and information Sharing
- Effective use of digital media for campaigns
Schedules
| Weekdays | 08:00 AM — 04:00 PM |
| Weekdays | 08:00 AM — 04:00 PM |
| Weekdays | 08:00 AM — 04:00 PM |
| Weekdays | 08:00 AM — 04:00 PM |
| No. of Days: | 5 |
| No. of Participants: | 100 |
Data-Afrique has collaborated with Government ministries, agencies and departments, UN agencies, Non-Governmental Organizations, from Europe, Africa, Asia, Middle-East and the Caribbean.
We have also worked with academic institutions, international research organizations, financial institutions and private companies from across the globe. By nurturing a culture of collaboration, we attract the highest calibre of people who have the ability and desire to influence and shape the future.
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