Training on Fundamentals of Marketing
Details
Understanding a range of essential concepts, theories, tools, and approaches is necessary for success in marketing. Whether you’re new to marketing or need a refresher, this training will give you a solid foundation of marketing principles and best practices. Training on fundamentals of marketing focuses on the components of a marketing plan as well as how to create one based on particular quantifiable organizational goals. Consumer behavior, market segmentation, target marketing, marketing strategy, and social media marketing tactics are a few of the course’s key themes.
Target ParticipantsThis training on fundamentals of marketing is designed for Brand Managers, Sales and Marketing Professionals, Business Development Professionals, Account Executives, Product Managers and Entrepreneurs.
Course DurationOnline 7 Days
Classroom – Based 5 Days
What you will learnBy the end of this course the participants will be able to:- Design, implement and manage an effective marketing plan
- Use the Marketing Mix to increase business opportunities
- Develop marketing strategies to build a competitive market advantage
- Understand the factors that influence B2B and B2C customer behavior
- Share how customers make buying decisions and influence marketing activities
- Explain pros and cons of the communication tools and choose the most effective for engaging customers
Outline
Principles of Marketing
- Definition of marketing, markets and marketplace orientation
- Role and function of marketing within different organizations
- The 7 Ps and 7 Cs of marketing
- Micro and macro marketing environments
- The key marketing stages
- The value proposition
- Components of the strategic planning process
- Developing organizational objectives and formulating strategies
- Strategic portfolio planning approaches
- Factors that influence consumers’ buying behavior
- The different types of customers
- Low-involvement versus high-involvement buying decisions
- The consumer’s decision-making process
- Characteristics of business-to-business (B2B) markets
- Types of B2B buyers
- Buying centers
- Stages in the B2B buying process and B2B buying situations
- International B2B markets and E-commerce
- Ethics in B2B markets
- Targeted marketing versus mass marketing
- How markets are segmented
- Selecting target markets and target-market strategies
- Positioning and repositioning offerings
- What composes an offering?
- Types of consumer offerings
- Types of business-to-business (B2B) offerings
- Branding, labeling, and packaging
- The new offering development process
- Managing the offering
- Managing new products: the product life cycle
- Customer communities
- Loyalty management
- Customer Satisfaction
- Ethical principles and concepts to marketing
- Laws that regulate online and other types of marketing
- Marketing channels and channel partners
- Typical marketing channels
- Functions performed by channel partners
- Marketing channel strategies
- Channel dynamics
- Integrated marketing communications
- The promotion (communication) mix
- Factors influencing the promotion mix, communication process, and message problems
- Advertising and direct marketing
- Message strategies
- The promotion budget
- Sales promotions
- Marketing planning roles
- Functions of the marketing plan
- Forecasting
- Ongoing marketing planning and evaluation
- Introduction to marketing research and market intelligence
- Marketing information systems
- Steps in the marketing research process
Our training on fundamentals of marketing course is delivered by our seasoned trainers with vast experience as expert professionals. The training course is taught through a mix of practical activities, presentations, group works and case studies. Training manuals and additional reference materials are provided to the participants.
CertificationUpon successful completion of this training on fundamentals of marketing course, participants will be issued a certificate.
Tailor-Made CourseWe can also do this as a tailor-made course to meet organization-wide training needs. A training needs assessment will be done on the training participants to collect data on the existing skills, knowledge gaps, training expectations and tailor-made needs.
Schedules
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
Weekdays | 08:00 AM — 04:00 PM |
No. of Days: | 5 |