Integrating Digital Transformation and Artificial Intelligence in Digital Marketing
Details
INTRODUCTION
In the recent past, there has been a paradigm shift from use of traditional technologies in provision of goods and services to use of digital platforms to market and deliver goods and services. To ensure that organizations remain in operations and avoid the risk of being redundant as a result of disruption arising from digital innovations and new technologies, the course on digital transformation is important. As part of embracing technologies, organizations are also appreciating Artificial Intelligence (AI) and digital marketing. Artificial Intelligence is defined as the application of advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions. This 5 days course will equip the participants with knowledge that is likely to ensure they deliver their goods and services efficiently in terms of offering relevant products and services, availability when needed, real time, satisfy customers, at lower costs and under lower risks.
Outline
TOPICS TO BE COVERED
Module 1:
Introduction to digital transformation, artificial intelligence and digital marketing
- Introduction to digital transformation
- Benefits of digital transformation
- Introduction to Artificial intelligence
- Application of artificial intelligence
- Benefits of Artificial Intelligence
- Definition of digital marketing
- Importance of digital marketing
Module 2:
Content development
How to develop photo voice
- Photography:
- Photography techniques and processing with software such as Photoshop
- Rules of photography
- Shooting a video
- Preparing a video to market content in different platforms
Module 3:
Digital marketing
- Introduction to Digital Marketing.
- Assessing the Channels & Technologies.
- Demographics of Your Customer.
- The Digital Marketing Toolbox.
- Internet Campaign and Media Strategy.
Module 4:
Practical exercises
- Creative Strategy: Case Studies.
- Designing for the User Experience.
- Campaign Brief.
Module 5:
Artificial Intelligence Process
- A step-by-step guide to the digitization process
- Analysing data to inform decision making
- Data handling and building models such as regressions for analysis
- Practical activities
Schedules
Weekdays | 09:00 AM — 05:00 PM |
Weekdays | 09:00 AM — 05:00 PM |
No. of Days: | 5 |
Total Hours: | 8 |
FineResults Research Services offers training solutions to individuals, communities, governments and civil society organizations, both local and international.
We also provide application-oriented and field-based consultancy services in all aspects of research and evaluations from inception to completion. This includes research designs, designing monitoring and evaluations systems, technical reviews, programme evaluations, questionnaire validation, data collection, data capture, data analysis and report writing. FineResults Research Services is a limited company incorporated under the laws of Kenya. Its head office is in Nairobi Kenya.
The organization has a wide range of experience working with both local and international organizations in both consultancies and capacity building in Africa and beyond.
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