Integrating Digital Transformation And Artificial Intelligence In Digital Marketing

INTRODUCTION

In the recent past, there has been a paradigm shift from use of traditional technologies in provision of goods and services to use of digital platforms to market and deliver goods and services. To ensure that organizations remain in operations and avoid the risk of being redundant as a result of disruption arising from digital innovations and new technologies, the course on digital transformation is important. As part of embracing technologies, organizations are also appreciating Artificial Intelligence (AI) and digital marketing. Artificial Intelligence is defined as the application of advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions. This 5 days course will equip the participants with knowledge that is likely to ensure they deliver their goods and services efficiently in terms of offering relevant products and services, availability when needed, real time, satisfy customers, at lower costs and under lower risks.

TOPICS TO BE COVERED

Module 1:

Introduction to digital transformation, artificial intelligence and digital marketing

• Introduction to digital transformation
• Benefits of digital transformation
• Introduction to Artificial intelligence
• Application of artificial intelligence
• Benefits of Artificial Intelligence
• Definition of digital marketing
• Importance of digital marketing

Module 2:

Content development

How to develop photovoice

• Photography:

•          Photography techniques and processing with software such as Photoshop
•          Rules of photography

• Shooting a video
• Preparing a video to market content in different platforms

Module 3:

Digital marketing

• Introduction to Digital Marketing.
• Assessing the Channels & Technologies.
• Demographics of Your Customer.
• The Digital Marketing Toolbox.
• Internet Campaign and Media Strategy.

Module 4:

Practical exercises

• Creative Strategy: Case Studies.
• Designing for the User Experience.
• Campaign Brief.

Module 5:

Artificial Intelligence Process

• A step-by-step guide to the digitization process
• Analyzing data to inform decision making
• Data handling and building models such as regressions for analysis
• Practical activities