Integrating Digital Transformation And Artificial Intelligence In Digital Marketing
Details
RE: Integrating Digital Transformation And Artificial Intelligence In Digital Marketing
FineResults Research Services would like to invite you to high impact training on Integrating Digital Transformation And Artificial Intelligence In Digital Marketing to be held in Nairobi from 13th - 17th April 2020.
Event information
Course Name : Integrating Digital Transformation And Artificial Intelligence In Digital Marketing
Venue : FineResults Research, Nairobi, KenyaEvent Date : 13th - 17th April 2020.
Course Fee : KES 65000 or USD 800
Registration : REGISTER HERE
INTRODUCTION
In the recent past, there has been a paradigm shift from use of traditional technologies in provision of goods and services to use of digital platforms to market and deliver goods and services. To ensure that organizations remain in operations and avoid the risk of being redundant as a result of disruption arising from digital innovations and new technologies, the course on digital transformation is important. As part of embracing technologies, organizations are also appreciating Artificial Intelligence (AI) and digital marketing. Artificial Intelligence is defined as the application of advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions. This 5 days course will equip the participants with knowledge that is likely to ensure they deliver their goods and services efficiently in terms of offering relevant products and services, availability when needed, real time, satisfy customers, at lower costs and under lower risks.
LEARNING OBJECTIVES
By the end of the training, the participants should be able to;
-
Have knowledge and skills in content development including Visual literacy, Participatory photography among others
-
Learn how to do digital marketing
-
Understand how to integrate technology into the overall marketing.
-
Have a sound understanding of the general principles of digital advertising.
-
Be conversant with relevant technologies, devices and opportunities for digital communications campaigns
-
Learn how to perform tracking and customer insights
Who should attend?
-
Marketers
-
Marketing managers
-
NGO staff,
-
Researchers in various sectors e,g agricultural sector, Monitoring and Evaluation etc
-
Individuals who want to gain understanding of digital marketing
TOPICS TO BE COVERED
Module 1:
Introduction to digital transformation, artificial intelligence and digital marketing
-
Introduction to digital transformation
-
Benefits of digital transformation
-
Introduction to Artificial intelligence
-
Application of artificial intelligence
-
Benefits of Artificial Intelligence
-
Definition of digital marketing
-
Importance of digital marketing
Module 2:
Content development
How to develop photovoice
-
Photography:
à Photography techniques and processing with software such as Photoshop
à Rules of photography
-
Shooting a video
-
Preparing a video to market content in different platforms
Module 3:
Digital marketing
-
Introduction to Digital Marketing.
-
Assessing the Channels & Technologies.
-
Demographics of Your Customer.
-
The Digital Marketing Toolbox.
-
Internet Campaign and Media Strategy.
Module 4:
Practical exercises
-
Creative Strategy: Case Studies.
-
Designing for the User Experience.
-
Campaign Brief.
Module 5:
Artificial Intelligence Process
-
A step-by-step guide to the digitization process
-
Analyzing data to inform decision making
-
Data handling and building models such as regressions for analysis
-
Practical activities
NB: We are offering you a half day, fun and interactive team building event!
ACCOMMODATION
Accommodation is arranged upon request. For reservations contact us through Mobile: +254 732 776 700 / +254 759 285 295 or Email: [email protected]
PAYMENT
Payment should be transferred to FineResults Research Services Limited bank before commencement of training. Send proof of payment through the email: [email protected]
Visit our website for more details
How to participate
Individual Registration
Contact information
Email:[email protected]
TEL: +254 732 776 700 / +254 759 285 295
Website: fineresultsresearch.org/training/
Visit our face book page
Visit our linkedin page
Visit our twitter account
FineResults Research Services offers training solutions to individuals, communities, governments and civil society organizations, both local and international.
We also provide application-oriented and field-based consultancy services in all aspects of research and evaluations from inception to completion. This includes research designs, designing monitoring and evaluations systems, technical reviews, programme evaluations, questionnaire validation, data collection, data capture, data analysis and report writing. FineResults Research Services is a limited company incorporated under the laws of Kenya. Its head office is in Nairobi Kenya.
The organization has a wide range of experience working with both local and international organizations in both consultancies and capacity building in Africa and beyond.
MissionA world class training and research organization for the realization of individuals, organizations and community welfare.
VisionTo provide world class training and research services that increase individuals and organizations productivity in their development role.
Our Value Statement- We cherish partnerships.
- We believe that our Training and Research Solutions can re-energise organisations by creating vision, certainty and strategic intent. ...