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Building a strong brand presence on social media is crucial for the success of any organization. This comprehensive course will guide you through the strategies, tools, and best practices needed to effectively leverage social media platforms to enhance your organization's brand identity and engage with your target audience. Whether you're a business owner, marketer, or entrepreneur, this course will equip you with the skills to create a compelling brand narrative and establish a meaningful online presence. After completing this course, you will gain the skills and knowledge required to effectively build and enhance your organization's brand using social media, fostering stronger customer relationships, and driving business growth.


5 days

Who Should Attend:

Marketing and Communication Professionals, Brand Managers, Content Creators, Nonprofit Organizations, Public Relations Professionals, Consultants, Product Managers, Sales Professionals, Managers and Executives, Government Agencies, Educational Institutions:

COURSE LEVEL: Intermediate

Course Objectives

  • By the end of the course, participants should be able to;
  • Understand Branding Fundamentals.
  • Analyze and identify the target audience for the organization's products or services.
  • Craft a Compelling Brand Story.
  • Create Visual Content for Impact.
  • Implement Effective Engagement Strategies.
  • Utilize Social Media Tools and Features.
  • Measure and Analyze Brand Performance.
  • Cultivate a Strong Online Presence:
  • Develop a Comprehensive Social Media Strategy.


The instructor-led training is delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.


Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Venue

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

Accomodation and Airport Pickup

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Tailor-made Programs

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.


Module 1: Introduction to Branding and Social Media

  • Introduction to Branding and Social Media and its objectives.
  • Exploring the fundamentals of brand identity and its importance.
  • The role of social media in shaping brand perception.
  • Identifying your organization's core values, mission, and vision.

Module 2: Crafting Your Brand Story and Voice

  • Creating a compelling brand narrative for your organization.
  • Developing a consistent brand voice and tone for social media.

Module 3: Choosing the Right Social Media Platforms

  • Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • Analyzing target audience demographics and platform preferences.
  • Selecting the most suitable platforms for your organization.
  • Deep dive into platform-specific best practices and features.

Module 4: Creating Compelling Visual Content

  • Importance of visual consistency in branding.
  • Basics of graphic design for non-designers.
  • Crafting eye-catching images, infographics, and videos.
  • Tools for creating professional-looking visual content.

Module 5: Engaging Your Audience

  • Understanding social media algorithms and engagement metrics.
  • Strategies for fostering meaningful interactions with your audience.
  • Planning and scheduling posts for optimal engagement.
  • Leveraging user-generated content and contests.

Module 6: Measuring Success and Adapting Strategies

  • Key performance indicators (KPIs) for measuring brand success.
  • Using social media analytics tools to track performance.
  • Interpreting data to refine your social media strategy.
  • Case studies of brands adapting based on analytics insights.

Module 7: Facebook

  • Utilizing Facebook Pages for brand visibility and engagement.
  • Leveraging Facebook Groups for community building and customer interaction.
  • Exploring Facebook Live for real-time interactions with your audience.
  • Analyzing Facebook Insights to measure your brand's performance and adjust strategies.

Module 8: Instagram

  • Developing a tailored content strategy for Instagram.
  • Exploring different content formats: posts, stories, reels, and IGTV.
  • Building a community through Instagram Live and IGTV.
  • Utilizing Instagram Business Profiles and Insights.


Oct 16, 2023 - Oct 20, 2023
Weekdays 08:00 AM — 05:00 PM
No. of Days: 5
Total Hours: 40
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Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.

IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors. 

IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.

Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...
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