Introduction to Health Systems Management
Details
Health outcomes are quite low across much of the developing world, and the persistence of deep inequities in health status is a problem from which no country in the world is exempt. At the centre of this human crisis is a failure of health systems. Much
of the burden of disease can be prevented or cured with known, affordable technologies.
The problem is getting drugs, vaccines, information and other forms of prevention, care or treatment – on time, reliably, in sufficient quantity and at reasonable cost – to those who need them. In too many countries the systems needed to do this are on the
point of collapse, or are accessible only to particular groups in the population. Failing or inadequate health systems are one of the main obstacles to scaling-up interventions to make achievement of internationally agreed goals such as the MDGs a realistic
prospect.
The growing urge to improve health care systems increases the urgency of this course that builds and strengthens the capacity of heath worker, policy and decision makers in the health service sectors with an aim to achieve better health outcomes.
Outline
MODULE 1: An Overview of Health System – Case Study From a Developed Country and a Developing Country
- Defining a health system
- Components of a health system
- Characteristics of a functioning health system
- Challenges and emerging health Issues
- Case study Kenya
- Case study Israel
MODULE 2: Customer Service in Health-Care Organizations
- Benefits of excellent customer service in a healthcare setting
- How patient satisfaction impacts the bottom line
- Understand the importance of attitude
- Listening skills
- Learn basics of emotional intelligence and managing emotions
- Deal with senior and disabled patients
- Stress management techniques
MODULE 3: Digital Marketing and Social Media Use in Healthcare Systems
- Introduction to e-marketing
- The basics of major social networks and how they fit into the health care industry
- Importance of social media in today’s business/corporate and humanitarian environment
- Social media presence and marketing
- Integration of online and conventional marketing
- Permission marketing models
- E-Commerce promotion tactics
- E-Commerce strengths and weaknesses
- Online publicity
- Developing effective marketing databases
- Target marketing
- Effective search engine optimization
MODULE 4: Managing Health in Cultural Contexts
- Communication skills and the patient-doctor relationship
- Population health and the context of general practice
- Professional and ethical role
- Organization and legal dimensions
MODULE 5: Management of Team, Decision-Making Processes and Conflict Resolution
- Teamwork, Communication and Effectiveness in Health Care
- Decision making
- Problem solving
- Conflict management process
Schedules
| Weekdays | 08:00 AM — 03:00 PM |
| No. of Days: | 5 |
| Total Hours: | 35 |
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