Introduction to Health Systems Management

Health outcomes are quite low across much of the developing world, and the persistence of deep inequities in health status is a problem from which no country in the world is exempt. At the centre of this human crisis is a failure of health systems. Much of the burden of disease can be prevented or cured with known, affordable technologies. The problem is getting drugs, vaccines, information and other forms of prevention, care or treatment – on time, reliably, in sufficient quantity and at reasonable cost – to those who need them. In too many countries the systems needed to do this are on the point of collapse, or are accessible only to particular groups in the population. Failing or inadequate health systems are one of the main obstacles to scaling-up interventions to make achievement of internationally agreed goals such as the MDGs a realistic prospect.

The growing urge to improve health care systems increases the urgency of this course that builds and strengthens the capacity of heath worker, policy and decision makers in the health service sectors with an aim to achieve better health outcomes.

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Accreditation

Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).

Training Venue

The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

Accomodation and Airport Pickup

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

MODULE 1: An Overview of Health System – Case Study From a Developed Country and a Developing Country

• Defining a health system
• Components of a health system
• Characteristics of a functioning health system
• Challenges and emerging health Issues
• Case study Kenya
• Case study Israel

MODULE 2: Customer Service in Health-Care Organizations

• Benefits of excellent customer service in a healthcare setting
• How patient satisfaction impacts the bottom line
• Understand the importance of attitude
• Listening skills
• Learn basics of emotional intelligence and managing emotions
• Deal with senior and disabled patients
• Stress management techniques

MODULE 3: Digital Marketing and Social Media Use in Healthcare Systems

• Introduction to e-marketing
• The basics of major social networks and how they fit into the health care industry
• Importance of social media in today’s business/corporate and humanitarian environment
• Social media presence and marketing
• Integration of online and conventional marketing
• Permission marketing models
• E-Commerce promotion tactics
• E-Commerce strengths and weaknesses
• Online publicity
• Developing effective marketing databases
• Target marketing
• Effective search engine optimization

MODULE 4: Managing Health in Cultural Contexts

• Communication skills and the patient-doctor relationship
• Population health and the context of general practice
• Professional and ethical role
• Organization and legal dimensions

MODULE 5: Management of Team, Decision-Making Processes and Conflict Resolution

• Teamwork, Communication and Effectiveness in Health Care
• Decision making
• Problem solving
• Conflict management process